Here are your trends in online reputation management.
I am Matt Jones, co-founder of WebPunch. I'd like to talk to you today about some of the tips, some of the points, some of the trends that we're seeing in the ever-changing world of reputation management. One of the first things that we're seeing is that our world, the world of online reputation management is ever more mingling and intertwining with local search engine optimization. If you're not sure what local search engine optimization is, we're talking about the map section of the Google search results. We're seeing more and more that the review signals this year are up 21%. Now, what that means is that Google is placing even more emphasis and ranking companies that have reviews higher than they have in previous years, so that's really important, not only for your reputation, but if you want to rank on that local area. If you wanna get on that map section and get in front of potential customers, you need to have reviews.
Welcome to another episode of WebPunch's School of Online Reputation Management. It's early summer, things are hot. I'm your host, Matt Jones, here to drop some knowledge. I'm here to discuss a little bit of a topic that most business owners are pretty sensitive to, and that's customers. How many of you have said, "Oh, we treat our customers like family. Every customer is treated the same." I know some of you do, so don't lie. I know that we do that, and it reminds me of that show, "Cheers." You guys remember that? Okay. I know I'm really old, and I've got wrinkles and Millennials have no idea what I'm talking about. But there was a show called "Cheers." It was about a bar where regulars would come and interact with the staff. There was all sorts of shenanigans. But the point was, over time, you know, they became like family. And that's how it is with some customers. Some customers you like more than others. Now I know we at WebPunch have never had a customer that we didn't like...
Yelp reports that their second most reviewed category is restaurants, with 17% of the contributed content going towards it, second only to shopping which garners 21% of reviews on the site. But for some reason, restaurants usually don’t respond back.
If you’re a business that takes the time to respond to your Google reviews, there is good news afloat! Google just announced that it will now notify a reviewer when a business has responded to their review. Google is calling this new feature “Owner Review Response Notification.” Here's what Google had to say about this service:
Welcome Web Punch Nation. I am Matt Jones, your host. It might look a little different today because I was out taking some photos in Canada this last weekend and I dropped a lens that broke, and I didn't want to use that for the video. So I've got a different lens on there so things might look a little different. It's a little more zoomed in so hopefully that doesn't negatively impact the video, but just know that it might be different. So Toronto was amazing. Quebec was amazing. I highly recommend you go if you are in Canada. Speaking of Toronto, there was a business owner about a month ago who was used to seeing two to three reviews a week from his business, just a few trickling in, but one morning he woke up and he had 50 new reviews. And at first he was excited, until he looked at the reviews and the review pattern was really different than what his customers usually write for his company.