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July 2018

24 Jul Dear Yelp, You Have Your Head Up Your A$$ (Part 2)

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Dear Yelp, You Have Your Head Up Your A$$
Dear Yelp, Last week some of our clients were visiting Denver and I took them out for lunch. It seemed the perfect opportunity to conduct a Yelp experiment so I made sure that my Yelp app was installed and ready to go. Upon arriving at the restaurant, I was asked some detailed questions such as, “Is the restaurant kid friendly?” and “Does the restaurant have street parking?”
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12 Jul How to Improve Your Customer Service Skills

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How to Improve Your Customer Service Skills
“If you build it, they will come,” that famous line spoken by Kevin Costner in Field of Dreams may have brought about success for his character, but it doesn't always work out so well for businesses across the board. You can have the best product or store in the world, but if you haven't filled your company with employees well-versed in amazing customer service, people won't be lining up for your product. There’s an ice cream shop by my house that has decent ice cream, but my first thought is always, “Aw man, I have to deal with the team who scoops the ice cream.” They aren’t mean people but they always act as though they have somewhere else to be. We go there anyway because it’s the closest local ice cream shop around. I keep trying to convince my wife, a former New York City pastry chef and ice cream maker, that we need to open one up . . . then we’ll have ice cream for life!
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06 Jul VIDEO: Yelp’s Bark is Bigger than its Bite

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VIDEO: Yelp's Bark is Bigger than its Bite
Happy summer, everyone. It's Matt Jones, your Review and Reputation Management Specialist, here to talk to you about everyone's favorite directory that we like to hate, and that is Yelp. Several months ago, as most of you are aware, Yelp came out with a change to their policy. And the change said, "If you're a business owner, you can't solicit reviews on Yelp. It changes the culture of our review ecosystem. It makes it more inorganic and because of that, we want things just to happen naturally without you interfering in that process at all."
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27 Jul Manage Your Brand with Facebook Locations

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Manage Your Brand with Facebook Locations
Facebook is a major player when it comes to a business’s overall marketing strategy. With almost 2 billion users, Facebook is an easy-to-use platform with high visibility, making it convenient for a company to effectively communicate with its customer base.
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25 Jul Guide to Google My Business

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Google My Business
Google My Business is just one of countless, free programs developed by search engine behemoth Google that is available to help businesses expand their customer engagement and outreach. It’s such an important and nuanced facet of online reputation and digital marketing that we’ve got our own in-house experts. These experts have come to realize that Google My Business, also referred to as GMB, has recently released a slew of features that when taken advantage of can be a boon to communicating with customers and increasing a company's online exposure.
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10 Jul Alexa and Google Assistant are Searching for Your Business

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Alexa and Google Assistant are Searching for Your Business
Home device technology like Amazon Echo and Google Home are becoming more and more intertwined with the functionality of your home. Later in this article, we'll put Alexa and Google Home to the test by asking each of them to locate a plumber and an air-conditioning repair company and let you know the results. But first, for those of you who haven't yet been introduced to these digital assistants, here's a quick overview of Amazon Echo (Alexa) and Google Home (Google Assistant).
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